Marketing

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Sports, performance-enhancing drugs and the supremacy of marketing

I watched a YouTube video last week of a conversation between Mark Cuban, Malcolm Gladwell, and Bill Simmons. It was an extended cut of Bill Simmons’ HBO show, Any Given Wednesday. The guys discussed performance-enhancing drugs (PEDs), first in the context of the Olympics, then more broadly. A quick recap of the PED debate I found
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Advertising agencies show why transparency and simplicity are so rare

The Wall Street Journal published an article on Tuesday about the shady practices of advertising agencies. In order to appreciate what’s happening, we need to understand the business model of advertising agencies at a high level. When it comes to large-scale advertising, we have three interdependent entities: The company that makes a product or service
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Tesla shows the critical marriage of story and technology

Tesla unveiled its Model 3 sedan on March 31 to much fanfare. Over 325,000 customers pre-ordered the car, by making a $1,000 (refundable) deposit. An incredible feat, no doubt. But why Tesla? And why now? There have been other electric cars available at similar price points. The Nissan Leaf comes to mind. Chevy announced the
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Are you ignoring the power of surprise?

Matthew DeBord published an article over the weekend on Business Insider titled “Tesla has one huge advantage over every other car company”. The huge advantage? Free advertising. It’s not just that people talk about Tesla. People love Tesla. I thought about DeBord’s article when I read Seth Godin’s blog post today. Here’s the last bit of
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Use conversation to generate new ideas

I’m a big fan of podcasts. Right now, I’m listening to Tim Ferriss interview Seth Godin. It’ll take me two days of commuting to finish it, but I already know I’m going to be sad when it’s over. I love listening to conversation-style podcasts. I’ll inevitably capture some new idea about something while listening. Maybe
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Peyton Manning, Budweiser, and the value of your attention

If you watched the Super Bowl post-game coverage Sunday night, you might have heard Peyton Manning say he was going to drink Budweiser to celebrate the victory. He said it twice. I guessed that he had to have been paid to bring it up. It turns out, he wasn’t. How valuable were those comments to
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What the food bank taught me about marketing

I wrote on Monday about my recent volunteer work with the Houston Food Bank. I volunteered with my family over the holidays, and the experience taught me a lot. My previous post was the lesson I learned about theory versus practice. Another important lesson I learned was about marketing. In the warehouse where we sorted
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What story is your company telling about itself?

I read an article today in Bloomberg called “Can Cool Clothes Get Any Cheaper Than This?” It’s about the UK clothing retailer Primark and its move into the United States. Primark positions itself at the intersection of trendy and cheap. In terms of price, they’re competing against Walmart, Target, and Kohl’s. But Primark is considerably ahead
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This site is dedicated to helping you make the transition from the technical role you have today, to your dream career on the business side. The easiest way to make that transition is to connect (a) where you want to be in the future to (b) where you are today. Marketing is a great way
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