Story

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Star Wars shows the importance of owning your story

I read a Bloomberg article the other day called “Why Disney Blew Up More Than 30 Years of Star Wars Canon”. Yes, I’m a nerd. Yes, I love Star Wars. And yes, I find it kind of cool that some people take Star Wars so seriously that they have legit debates over what’s “real” or
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What story is your company telling about itself?

I read an article today in Bloomberg called “Can Cool Clothes Get Any Cheaper Than This?” It’s about the UK clothing retailer Primark and its move into the United States. Primark positions itself at the intersection of trendy and cheap. In terms of price, they’re competing against Walmart, Target, and Kohl’s. But Primark is considerably ahead
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The real value of the trite message to be yourself

If you’ve read any self-help literature, you’ve seen the advice to be yourself. If you’ve seen it once, you’ve seen it a thousand times. Me too. Trust me, I get it. I know I need to be me. It’s obvious. Who else am I going to be? The advice is ubiquitous for a reason though.
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As a scientist or engineer, you spent time in college studying beautiful descriptions of the world. By beautiful, I mean the combination of simple and powerful. Short equations, with few variables, describing countless phenomena. Cool, huh? As you’ve already learned in your career, when you introduce the profit motive, you often have to compromise beauty
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